If we see photography as the most objective act of our human desire for making “ourselves known” and treasure memories to behold, then the Polaroid camera deserves a special place in its history. This day we want to talk a little about the history of Polaroid in photography.
On its Founder
Photography will always owe its existence to restless inventors and chemists who strongly persevere to reach their goals. The person behind the great invention that brought photography to a genuine state of immediacy was Edwin H. Land. Land decided to leave Harvard University at the age of 17 to focus on scientific research linked to the application of polarizing light filters. Now tell me about some real passion for light and optics!
Before Land decided to invent his revolutionary and very well developed instant camera, Kodak had tried to make something similar with their not practical at all Teddy Camera in 1924. But all this would not have been possible if his curious daughter hadn’t asked him a very simple yet deep question. While on vacation with his family, his 3-year-old daughter asked him why she couldn’t see the picture he had just taken of her. Quite an obvious question for a 3-year-old toddler indeed. But Land was a visionary man, and he started cooking the idea of an instant camera that very same day. Prior to that day perhaps he wasn’t even remotely close to being interested in photography, his field was directed to vision related gadgets.
Thanks to his ingenuity and perseverance, Land showed an instant film camera to the Optical Society of America in February 21, 1947. This new camera allowed to see the pictures almost immediately after they were taken without the need of film development nor film chemistry knowledge. With that he offered a solution to his daughter’s inquiry and a social need for visual immediacy. This changed the photography forever.
Polaroid has been a pretty highly diversified brand since its beginnings and has suffered some up and downs as many others out there. Here we are going to center on three major product milestones, the most important Polaroid cameras ever made.
- Land Camera Model 95 (1948)
According to history, this was the first commercial success in the field of photography from Polaroid. At the exclusive product demonstrations they sold all the units available. Motivated by the unexpected success they started producing the new camera. During the first year of life they obtained 5 million dollars in sales. It was sold at $89.95 at Jordan Marsh department store in Boston, Massachusetts.
- Polaroid SX-70
This elegant camera debuted as a futuristic gadget that even appeared at the cover of LIFE magazine in october 1972. Folding cameras weren’t a new thing of course, but when unfolded this camera didn’t resemble any known camera, and when folded it didn’t look like a camera at all. It was a revolutionary camera. It had a bi and bright viewfinder that made focusing precise and pleasant. After pressing the shutter button, the magic began! It had a motorized printer that delivered an intact sheet still at a blank stage. After a while, the image was in your hands, it was a marvel.
- Polaroid 600 Series
Besides the picture-shaking maneuvers, perhaps this is the most emblematic symbol that comes to people’s mind when they think about Polaroid. This camera has such an iconic look, that even Instagram’s first logo was almost a copy-paste from it (don’t deny it Instagram). There where a lot of 600 series variants made during 1980s and 1990s, and they are still highly desired by the hipster culture (even when used as simple life-style props).
So, What’s Next?
Well, long story short, the company went bankrupt in 2001 as one of the many casualties left behind by digital photography. After a pretty exhausting legal process, the new owners were able to hold the “Polaroid Corporation” name. In 2017 a new happening shook the old Polaroid’s tomb, the Impossible Project (a project guided by Oskar Smołokowski).
Smołokowski and other investors decided to acquire whatever was left of the machinery that Polaroid used to make their instant film, also they rented the brand’s factory in Holland, an turned it into Polaroid’s headquarters. Nowadays they have several products and have recently launched the One Stop 2, a nicely looking remake of the original One Step (also known as the 600 series).
Photography changed forever thanks to the curious mind of a young girl. Today we see Polaroid cameras with nostalgia, these cameras gave us at an immediate pace moments that would become eternal memories. But above all, in personal assets of the individual culture. Nowadays, this has changed, and our individuality resides fragmented into countless pieces in each and every device with access to a social platform via internet connection.