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The Holy Trinity of Fashion Photographers
What will the woman of the next century look like?
Perhaps the answer to that can be found in the photos of Helmut Newton.
Karl Lagerfeld
Fashion photography is a specialized genre dedicated primarily to showcasing clothing, haute couture and fashion-related stuff, and more recently to fashion-related lifestyles. Fashion photography first appeared in French publications such as La Mode Practice, and in 1909, Condé Nast took over Vogue magazine, contributing to the origin of fashion photography. Fashion photography can also be divided into genres or niches like Catwalk, Conceptual and Backstage.
Fashion images are published in various media, from advertisements and clothing-brand catalogs to specialized fashion magazines such as the iconic Harper’s Bazaar and the aforementioned Vogue. Fashion photography is almost like a small film production, with complex lighting schemes and extremely careful compositions. If you view these images carefully, you’ll notice that compositional elements such as venues and props have been carefully selected for that specific image. Some iconic fashion photographs have included outrageous elements such as elephants (to mention one particular case). This discipline is an art form, without a doubt.
